From idea to plan · Lesson 1/3 · 8 min
What, for whom, why you
Every plan answers three questions before any spreadsheet: what do you offer, who is it for, and why are you the one to do it?
“Why you” isn't a diploma — it's proximity to the problem. Lived experience is a credential investors and clients both understand.
Do it now
Answer the three questions in one sentence each.