#SheDIDIT
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Amplify · Lesson 3/4 · 9 min

Getting your first press mention

Journalists don't cover businesses, they cover stories. Yours is somewhere in: an unusual founder path, a local angle, a trend you embody, or a number that surprises.

Start local and niche — a quote in a sector newsletter beats silence in a national daily, and each mention makes the next one easier.

1Find your angle (path, local, trend, number)2List 5 local / niche journalists3Pitch in 5 lines, story first4Follow up once, kindly
From story to mention, step by step.
Do it now

Write your 5-line pitch and send it to one local journalist.

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