The story · Lesson 1/4 · 10 min
Your story in 90 seconds
Funders hear dozens of pitches a week. The ones they remember follow a shape: a hook that makes the problem feel urgent, the solution made tangible, proof it works, and a precise ask.
Ninety seconds is a discipline, not a limit. If you can't say it in 90 seconds, you don't have a pitch yet — you have a description.
Do it now
Record yourself pitching in 90 seconds. Listen once. Rewrite.
