#SheDIDIT
Pitch like you mean it
The story · Lesson 2/4 · 12 min

Numbers funders actually read

Nobody reads your 5-year projection. What they read: how you make money, what one sale costs and brings in, and how long your runway lasts with their money.

Build your numbers as a pyramid — the revenue model on top (one line), unit economics underneath, and the 18-month runway plan as the base everything stands on.

Revenue modelUnit economics18-month runway
Three levels of numbers, no more.
Do it now

Fill in: “One sale costs me €__ and brings in €__.”