The story · Lesson 2/4 · 12 min
Numbers funders actually read
Nobody reads your 5-year projection. What they read: how you make money, what one sale costs and brings in, and how long your runway lasts with their money.
Build your numbers as a pyramid — the revenue model on top (one line), unit economics underneath, and the 18-month runway plan as the base everything stands on.
Do it now
Fill in: “One sale costs me €__ and brings in €__.”
